About
About NurturaCare
NurturaCare is a maternal wellness platform that supports women from early pregnancy through birth, recovery, and the first year after. It organises what is happening, prepares you for the people who care for you, and stays with you after the baby arrives — the point at which most pregnancy apps go quiet.
Our mission
To help every woman feel informed, prepared, supported, and less alone — especially when pregnancy becomes complicated. The mother is the person this product is for, not a frame around the baby.
Safety, stated plainly
This is an education and organisation platform. It does not diagnose, prescribe, or replace your care team. Urgency is decided by clinician-written rules, never by a language model, and every article carries its reviewer and its sources.
Privacy as a feature
Reproductive-health data is never sold, rented, or used for advertising. Sharing is granular and revocable, notifications are discreet by default, and you can export or delete everything at any time.
Built with care teams
Clinics, midwives, doulas and employers run their own branded programmes on the same platform, with their own pathways and staff — and see only what a member has chosen to share with them.
About Pete Nyandeh & AI Marketing Hub
Pete Nyandeh
Founder, AI Marketing Hub
NurturaCare is part of the AI Marketing Hub ecosystem, created by Pete Nyandeh.
AI Marketing Hub is a technology and marketing innovation platform focused on building practical, powerful, and purpose-driven SaaS applications powered by artificial intelligence, automation, and modern web technologies.
Founded by Pete Nyandeh, AI Marketing Hub develops platforms that help businesses, professionals, creators, and organizations save time, automate workflows, improve customer experience, generate leads, increase productivity, and make better decisions using AI.
Every app in the AI Marketing Hub ecosystem is built around simplicity, automation, growth, and innovation — making advanced AI tools easier, more useful, and more accessible for real people and real businesses.
- Simplicity
- Automation
- Growth
- Innovation
The principles we build to
Deliberately opinionated. Several obvious growth tactics are absent from this product because of them.
The mother is not a secondary character.
Calm is a feature.
Privacy is part of the product, not a legal footer.
Support must continue after birth.
High-risk does not mean high-anxiety design.
Users control what is shared.
AI organises and explains; clinicians diagnose and treat.
Every alert must have a clear next action.
Every clinical claim must have provenance.
Success is measured in supported lives, not addictive engagement.
AI agents as skills
AI that organises and explains. Clinicians diagnose and treat.
Every agent is narrowly scoped, permission-aware and auditable. None of them can diagnose you, change your treatment, or soften a safety warning.
Narrow by design
Each skill has a versioned contract listing exactly which tools and which records it may touch.
Safety is deterministic
Clinician-approved rules decide urgency before and after the model runs. The model cannot override them.
Grounded in approved content
Answers come from medically reviewed material in your language, with the source shown.
Fully audited
Every run records the skill, version, locale, tools used and cost. You can see it. So can your clinic.